Responsibilities

• Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends.
• Track results across the full marketing journey—from first touch through conversion and renewal—to identify opportunities to refine strategy and execution.
• Partner with channel and campaign teams to review performance, understand what’s working, and recommend practical improvements.
• Collaborate closely with the Business Intelligence team to align metrics, share learnings, and ensure consistent visibility across the organization.
• Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes.
• Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights.
• Provide proactive recommendations to strengthen segmentation, testing, creative optimization, and audience journeys.
• Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM’s marketing investment and strategic priorities.
• Stay aware of evolving measurement approaches and bring forward new ways to make performance more transparent and actionable.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–6 years of experience in marketing performance, insights, reporting, or campaign analysis.
• Experience using marketing or reporting platforms (e.g., Adobe Analytics/CJA, Power BI, Tableau) to support decision-making.
• Demonstrated ability to turn performance trends into clear insights and practical recommendations that influence marketing strategy.

Preferred

• Familiarity with tools such as AJO, AEM, Marketo, and other marketing platforms preferred.