Senior Specialist, Performance Marketing

San Francisco, CA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media execution across Google and Microsoft Ads to hit ecommerce KPIs while coordinating cross-channel testing and optimization.

  • Must-have: 3–5 years in paid media with Google Ads and Microsoft Ads expertise.
  • Standout: Cross-channel collaboration, testing, and landing-page optimization focus.

Job Description

Responsibilities

  • Own execution and optimization of paid search campaigns across Google Ads and Microsoft Ads (Search, Shopping, Performance Max)
  • Conduct keyword research, audience targeting, competitive analysis, and search query mining
  • Monitor and optimize campaigns to improve KPIs such as CTR, CVR, CPA, and ROAS
  • Support paid social campaign execution and collaborate on cross-channel learnings
  • Partner with Marketing, eCommerce, and Analytics teams to align campaigns with business goals
  • Contribute to testing strategies, including A/B and incrementality testing
  • Collaborate with creative teams to develop compelling, on-brand ad copy
  • Prepare and present performance reports with actionable insights
  • Partner with eCommerce and UX teams to improve landing page performance
  • Support accurate tracking and attribution (tagging, measurement)

Requirements

  • 3–5 years of paid media experience, with strong focus on Google Ads and Microsoft Ads
  • Experience with Search, Shopping, and Performance Max campaigns
  • Familiarity with Meta (Facebook/Instagram), TikTok, and/or YouTube advertising (preferred)
  • Strong analytical skills; experience with Google Analytics (GA4)
  • Background in eCommerce or digital marketing
  • High attention to detail in campaign setup, tracking, and reporting
  • Strong communication and collaboration skills
  • Familiarity with A/B testing and conversion rate optimization
  • Bachelor’s degree in marketing, business, analytics, or related field (or equivalent experience)
  • A proactive, curious mindset with a desire to learn and grow

Preferred

  • Experience with YouTube and paid social platforms (such as Meta) is a plus.

Benefits

  • We offer a competitive benefits package including medical, dental, and vision coverage, flexible PTO, paid parental leave, a 401(k) with company match, plus additional perks!
The Digital Stronghold logo

The Digital Stronghold

The Digital Stronghold is a multi-brand platform supporting leadingdigitally native men’s apparel, accessories and grooming brands inaccelerating their growth. Our brands include Taylor Stitch, The Tie Bar, Boston Scally, and Pedal Mafia.We exist to create an environment for men’s interest brands to thrive together. At the heart of our belief is that when you have shared learnings, shared services and shared centers of excellence you are able to create something that propels both growth and profitability. In short, we are better together.We exist to be a support system for the brands so they can focus on the things they are best at and love the most. We have seen first hand what adding amazing shared services around finance/accounting, digital marketing, digital product, operations and logistics can do to make a brand breakthrough to grow faster and become more profitable.We believe each brand and the products within those brands are unique and should stay that way. We don’t want to control the brand, messaging or product. We want to exist quietly in the background helping our brands build the best experience possible for their customers to strengthen the genuine bond between a community of customers and the brand.We believe in sustainable and responsible growth. Brands who try to grow too fast generally lose a connection with their customers and lose focus on the importance of building great product. Of course we love to see growth but we don’t want to see that at the expense of brand and product integrity.If you’re an amazing brand, we’d love to have you join us. If you’re a customer, we’d love to hear from you.

Marketing Team

Median Career Experience
15 years
Median Tenure
2.6 years