Senior Specialist, Marketing Operations

Charlotte, NC (On-site)

$110K/yr – $135K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Owns the glue between marketing ops and CRM data, turning inputs into launch-ready campaigns, dashboards, and clean data for leadership decisions.

  • Sigma dashboards and recurring reports drive leadership-ready insights.
  • Jira‑based workflows keep multiple campaigns and launches moving on track.
  • Data hygiene and AI‑assisted analysis shape reliable metrics and faster turnarounds.

Job Description

  • Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes.
  • Act as an escalation point for reservation ‑ holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams.
  • Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
  • Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
  • Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
  • Coordinate CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
  • Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch ‑ ready and properly documented.
  • Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
  • Partner with Talent Community teams to support employee engagement and internal CRM ‑ driven communications.
  • Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
  • Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
  • Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.
  • Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation—while validating outputs for accuracy and quality.
  • Keep projects organized, well ‑ documented, and delivered on time across multiple concurrent initiatives.
Scout Motors logo

Scout Motors

3.0 Glassdoor

Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.To be a Scout isn‘t just to be a part of a company, it‘s to be a visionary and a leader, someone who seeks new paths and imparts lessons learned to others, leading them forward to new horizons. Here at Scout Motors, we‘re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960, one that forged the path for future generations of rugged SUVs and will do so once again.Together with the help of our community, we’re designing, engineering, and building the next generation of electric trucks and rugged SUVs for the doers and the ones who can’t be held back. For the ones who roll up their sleeves, push forward, endure the elements, and get the job done. No frills, no excuses, no quitting. We are growing every day and are seeking the next generation of Scouts to join our ranks. So, to all the hard workers out there, the ones who are willing to carry on the Scout legacy, reimagine an American icon, create jobs for Americans, and lead the charge into the future of electric trucks and rugged SUVs, we‘re calling on you to join us. Because #TheWorldNeedsScouts.

Founded in 2022
Detroit, Michigan, USA
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