Senior Specialist, Kids Brand Marketing - Cotton On Kids at Cotton On | Los Angeles, CA | $71K/yr – $76K/yr

Senior Specialist, Kids Brand Marketing - Cotton On Kids

Los Angeles, CA (Unknown)

$71K/yr – $76K/yrSenior Level3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate US Cotton On Kids marketing across social, creator partnerships, and community activations to drive brand relevance in the US market.

Own US brand voice, calendar, and cross-functional alignment with AUS for seasonal campaigns, storytelling, and activations.
Lead the US creator program and Funday Club, briefing creators, managing briefs end to end, and reporting performance.
Plan and execute in-store events, launches, and US collaborations with licensing partners to reach parents and kids.

Job Description

Responsibilities

Run the brand
Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.
Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
Track what's performing, what's not, and use that to improve what gets made next.
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.
Own the Cotton On Kids US creator programme , finding the right parent and family creators, building relationships, and managing briefs end to end.

Requirements

3 to 5+ years in brand, social, or creator marketing
Excited by the idea of owning Kids as its own spotlight inside a bigger global portfolio
Comfortable owning a marketing calendar, running events, and still jumping in to brief creators, review content, and solve execution gaps
Have experience managing social channels and content pipelines end to end, from planning through reporting
Have experience planning and executing events, activations, or community moments and know how to move from concept to recap
Bring genuine interest in or experience with kids, family, or parent-adjacent brands and you understand how to speak to parents without losing the fun
Confident working with creators and communities in a way that feels thoughtful, organised , and brand-safe
Naturally operate as a player-coach, comfortable owning strategy while also chasing assets, writing recaps, and pitching in wherever the work needs to move
Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
Ability to travel as needed (up to 20%)