Senior Specialist, Integrated Content Production

Alexandria, VA (Hybrid)

$100K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead cross-functional, data-driven content production efforts (video and podcasts) at SHRM, aligning creative work with measurable performance and monetization goals.

  • Own and optimize house ad processes and post-event asset usage.
  • Must-have: Five to seven years in content production or related field.
  • Standout: Data-driven decision-making and cross-functional leadership.

Job Description

Responsibilities

  • Serve as a Gen-AI video power user and a go-to resource for the content production team to elevate production capabilities. Own and operate house ad processes for ...
  • Review workflows regularly, update documentation as necessary, and maintain accessible records in SharePoint. Review video and photo request spreadsheets to ...
  • Act as the connective tissue among cross-functional teams, using insights from meetings to recommend post-event usage of videos, photos, and testimonials. Serve ...
  • Exhibit influential leadership by guiding cross-functional teams, championing creative and operational best practices, and empowering colleagues through ...
  • Strategically leverage podcasts as key revenue drivers by optimizing ad placements and developing innovative monetization strategies. Identify appropriate house ad ...
  • Drive data-informed decision-making by using performance metrics and analytics to refine content strategies, optimize workflows, and ensure alignment ...
  • Work with requesting stakeholders to project manage and create net-new assets for social media, web, publications, and reports. Oversee the entire podcast ...

Requirements

  • Five to seven years of experience in content production, creative project management, or multimedia storytelling, demonstrating strategic agility by integrating emerging ...
  • Strong track record of making data-informed decisions using performance metrics and analytics to refine content strategies and optimize outcomes. Deep understanding ...
  • Proven ability to lead and influence cross-functional teams, providing actionable feedback and enabling peers’ growth through mentorship and support. Exceptional ...
Utah SHRM logo

Utah SHRM

The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

North Salt Lake, Utah, USA
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$98.6K
Traffic Source Mix
Search
43.9%
Direct
46.8%
Referral
6.8%
Social
1.3%
Paid
1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
3