Responsibilities

• Ownership and support for category sales and profitability metrics for assigned category of business from ideation to launch.
• Support in the pipeline and product development projects by sizing global sales volume potential, understanding shade/sku count needs, and identifying features and benefits required to compete and differentiate the brand in market.
• Support analysis and development of subcategory and product opportunities to support brand growth plans by completing and summarizing competitive landscape, internal learnings, and data/trend resources to form researched and relevant recommendations
• Develop and maintain brand team deliverables such as development briefs, campaign and marketing briefs, assortment decks, forecasting inputs, and various product overview resources.
• Day-to-day management of owned products from concept to counter, in collaboration with various cross-functional partners depending on place in timeline.
• Day-to-day support of Brand Manager products from concept to counter, in collaboration with various cross-functional partners depending on place in timeline.
• Write and present clear, compelling briefs for packaging, componentry, and copy that translates product benefits into consumer language.
• Conduct post-launch reports including sales performance analysis, retailer feedback, and consumer sentiment, synthesizing findings and communicating to leadership to help inform future planning.
• Act as the internal product expert, bringing category and positioning insights into cross-functional discussions and strategy.
• Assist in developing new product launch packages in collaboration with Product Development, Copy, Sourcing, Packaging, Wholesale Channels, and Creative teams that will deliver final product positioning, pricing (all currencies), features and benefits, shade ranges, and global launch assets.