Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, content framework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs in order to develop social-activation briefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events on social.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to both clients and internal agency teams.
• Leverage a variety of social tools and data (social-media-management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach.

Requirements

• Fluent across a variety of social channels as an active and passionate participant.
• Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Strong written and verbal communication skills, with the ability to simplify complex ideas for client, executive, and cross-functional audiences.
• Proven ability to craft and deliver compelling storytelling through client presentations, using data, insights, and narrative structure to influence stakeholders and drive engagement.
• Demonstrated ability to manage client and internal relationships.

Preferred

• 5+ years’ experience
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok)
• Working knowledge of social-media-management software and monitoring/listening tools is a plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Benefits

• GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
• Inclusion is our superpower: An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better.
• Recognition: We’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
• Inclusive environment: We wake up every day to build First & Only brands with generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.