Senior Social Media Strategist & Creator at Procter & Gamble | Boston, MA | $110K/yr – $165K/yr

Procter & Gamble

Senior Social Media Strategist & Creator

Boston, MA (On-site)

$110K/yr – $165K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize a social content engine that turns platform mechanics into scroll-friendly, algorithm-friendly storytelling across TikTok, Instagram, and YouTube, with a focus on rapid testing and iteration.

Growth infrastructure: build adaptable hooks, formats, and storytelling structures to maximize algorithmic amplification.
Content execution: lead idea-to-publish workflows and continuous performance-driven refinements.

Job Description

Responsibilities

Operate as a true social algorithm hacker, translating platform mechanics (TikTok, Instagram, YouTube, retail media video) into creative advantage
Design and produce content engineered for distribution signals
Build repeatable content frameworks (hooks, formats, storytelling structures) that increase the probability of algorithmic amplification
Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Continuously refine creative based on live performance data, not static briefs
Concept, create, and publish platform-native content across TikTok, Instagram, YouTube Shorts, and emerging formats
Translate product benefits and brand messaging into simple, compelling, scroll-native storytelling
Own execution from idea → production → publishing → iteration
Monitor performance across all content using platform analytics and third-party tools
Identify key performance drivers and optimize for reach/impressions; engagement rate; conversion signals.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Strong understanding of social media algorithms; audience behavior; platform-native content formats.
Demonstrated ability to:
Analyze performance data
Translate insights into creative improvements
Excellent storytelling and communication skills
Experience managing a team
Ability to operate in a fast-paced, test-and-learn environment

Preferred

Experience working with or at major platforms (TikTok, YouTube, Meta) or in-house creative agency
Experience with video editing and content production tools
Familiarity with SEO and discoverability mechanics
Experience integrating organic and paid social strategies

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964

Cincinnati, Ohio, USA

95K employees (9,056 in marketing)

www.pg.com

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