Responsibilities

• Develop and execute social media strategies to support brand and business goals.
• Professional working proficiency in English, and Mandarin is a required.
• Manage daily operations across social media channels on Instagram, LinkedIn, Facebook, X, WeChat and Xiaohongshu including content creation, scheduling, and engagement.
• Assist in developing high-quality, scalable graphical and video templates.
• Establish and manage a content calendar with an optimized posting cadence.
• Track and analyze performance metrics to inform strategy and improve outcomes.
• Assist with crisis management and respond to negative comments or news.
• Stay updated on social media trends and best practices.
• Develop social media dashboards and present insights to stakeholders.
• May perform other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of social media and digital marketing experience, including influencer/creator management.
• Fluent in English and Mandarin (written and verbal) with cultural sensitivity in communication.
• Proven success driving engagement, traffic, and growth across platforms such as Instagram, LinkedIn, Facebook, X., WeChat, Xiaohongshu, and Weibo.
• Data-driven mindset with expertise in social media analytics and performance tracking.
• Proficiency in social media tools (Meltwater)
• Strong strategic planning, content development, and communication skills.
• Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.

Preferred

• SEO and photography skills a plus.