Senior Social Media Marketer

San Francisco, CA (Hybrid)

$155K/yr – $175K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Lead the brand’s social footprint by shaping editorial strategy, running parallel motions for AI/tech and healthcare audiences, and scaling employee advocacy to turn clinicians into credible voices across X, LinkedIn, and Instagram.

  • Social Strategy & Editorial Execution: Own cadence, content mix, and the standard for what ships across major platforms.
  • Employee Advocacy & Community Building: Mentor internal experts, build the posting system, and surface authentic conversations around launches and events.
  • Content Production & AI Enablement: Write at scale, storyboard and brief across formats, and leverage AI to accelerate ideation, drafting, editing, and scheduling.

Job Description

Responsibilities

  • Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform. You will set the editorial direction, the cadence, the content mix, and the standard for what ships.
  • Build two parallel social motions in service of one coherent brand: one tuned to the AI and technology community, the other to the healthcare community.
  • Run our employee-as-influencer program. You will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time.
  • Write at volume and at a high standard. Posts, threads, carousels, comments, and replies will all pass through you as either the first draft or the final eye.
  • Brief, capture, and create content across formats. You will storyboard short-form video, direct shoots at events and in the office, edit when speed matters, and brief the Creative team when polish matters.
  • Build community, not just an audience. This means replying with intention, surfacing customer voices, amplifying the right conversations, and hosting real-time moments around launches and flagship events such as Conversation 2026.
  • Use AI as a force multiplier across the entire workflow, from research and ideation to drafting, repurposing, editing, and scheduling.
  • Measure what matters. You will connect social activity to brand lift, audience growth, engagement quality, and pipeline influence, and bring rigor and transparency to what is and isn’t working.
  • Partner across the marketing organization with Comms, Product Marketing, Customer Marketing, Events, and Growth. Social is the distribution layer for everything else we ship, and the role only works when those partnerships do.

Requirements

  • Six to eight years of experience in social media or content marketing, with a track record of building brands from a small footprint into a meaningful community
  • Demonstrated experience building social presence for a vertical industry audience and a technology or AI audience in parallel
  • Hands-on fluency with X and LinkedIn, including the algorithmic and cultural differences between the two, and the ability to write natively for each
  • Instagram experience is welcome but not required
  • A real track record of building employees into credible public voices
  • Outstanding writing across short and long form
  • Strong content sense across formats, including writing, short-form video, carousels, and photography
  • An AI-native working style
  • Experience inside a high-growth technology or AI company
  • Scrappy execution instincts
  • Excellent collaboration and communication skills

Preferred

  • A background as a creator, journalist, or editor in your own right
  • A personal handle on X or LinkedIn that you have grown to a meaningful following
  • Comfort on camera, or behind it

Benefits

  • Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
  • Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.
  • Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
  • Paid Parental Leave: Generous paid parental leave for all full-time employees.
  • Family Forming Benefits: Resources and financial support to help you build your family.
  • 401(k) Matching: Contribution matching to help invest in your future.
  • Personal Device Allowance: Tax free funds for personal device usage.
  • Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
  • Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
  • Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
Bessemer Venture Partners India logo

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006
Bengaluru, Karnataka, IND
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
229K
Traffic Source Mix
Search
43.3%
Direct
38.5%
Referral
5.5%
Social
8.1%
Paid
0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
5