Responsibilities

• Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
• Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
• Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
• Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
• Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
• Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
• Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.
• Partner with the wider social team and property teams to keep the content pipeline flowing.

Requirements

• 5+ years in social media, with real ownership of a brand's presence (student, lifestyle, or culture brands a strong plus)
• Proven success leading social strategy and content in the US market.
• Hands-on content production skills; shooting, editing, and writing platform-native content.
• Track record leading campaigns and, ideally, brand partnership activations.
• Experience working cross-functionally with sales, leasing, or marketing teams.
• Strong grasp of social analytics and reporting, with a history of acting on the data.
• Experience managing freelancers, contractors, or junior team members.
• Experience building or delivering training and enablement for non-social teams.
• A portfolio of content you've personally made that performed.
• Based in the US, with flexibility to work across time zones and travel as needed.

Preferred

• Experience in student housing, hospitality, or a related sector is desirable.
• Carbon Literacy Certification or willingness to undertake training

Benefits

• Competitive salary of $60,000 - $70,000 / annually
• Generous benefits package! Including health, dental and vision
• 401k + 4% employer matching
• Three weeks of PTO
• Paid Wellness Time
• 11 paid Holidays
• Minimum one-week paid wellness time
• Paid Parental Leave
• 1 Paid Volunteer Day
• 1 Paid YuDay