Responsibilities

• Paid social across Meta, TikTok, Reddit, YouTube, and whatever earns its place next. Full budget authority. Measured on booked revenue and customer acquisition cost, tested for incrementality — not last-click.
• Organic social as a real channel, not a posting calendar. Voice, format, cadence, and a point of view worth following. Judged on audience growth, engagement that converts, and lift in people searching for us by name.
• The creative itself. You'll write it, direct it, and in a lot of cases make it. We're not going to hand you finished assets and ask you to buy against them.
• Testing. Audiences, hooks, formats, landing pages. Weekly cycles, documented results, and a real answer to "did this add anything we wouldn't have gotten anyway."
• Some owner-facing content. Roughly 20% of our audience is multifamily owners and asset managers, mostly on LinkedIn. Different message, same discipline.

Requirements

• 4+ years running paid social with real budget authority, you've personally owned the spend and been accountable for its return, not just its delivery.
• You make things. Copy, static, short-form video, whatever the platform is rewarding this quarter. Concept to post, without waiting on a designer.
• Organic instincts. You know what makes people stop scrolling and what makes them follow, and you can tell the difference between a post that performed and a post that mattered.
• You test properly. Holdouts, geo splits, or something equally honest. You know why platform-reported ROAS is generous.
• Numbers don't scare you. CAC, payback, contribution. You can defend a budget request with math.
• AI in your daily workflow, with a real point of view, what you've used it to generate, iterate, and automate, and where it falls down.
• Volume over polish. Something imperfect this week beats something perfect next month.

Preferred

• If your portfolio is all polished brand work with no performance behind it, this probably isn't a fit. If you've made scrappy work that outperformed the expensive stuff and you can prove it, send that.

Benefits

• Opportunities for upward mobility - we want you to grow with us!
• Competitive compensation
• Stock Options
• Comprehensive benefits package: Medical, dental, vision, life, AD&D, disability, mental health, pet, commuter benefits, and FSA or HSA options
• Retirement support: 401(k) plan + access to ImmediatePay
• Generous paid time off policy to support work-life balance
• Travel perk: $750 USD annually in Landing Stays