Senior Social Media Manager at goop Kitchen | Los Angeles, CA | $110K/yr – $135K/yr

goop Kitchen

Senior Social Media Manager

Los Angeles, CA (On-site)

$110K/yr – $135K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end social engine for goop kitchen and translate brand goals into daily content that drives engagement, awareness, and guest feedback across Instagram, TikTok, LinkedIn and emerging platforms.

Social Strategy & Calendar: Own the strategy and content calendar from ideation to execution across platforms.
Content Production & Asset Strategy: Lead concepting, shooting, editing, and asset development with design and production partners.
Community & Platform Insights: Manage audience conversations, monitor trends, and align content with cultural moments and performance metrics.

Job Description

Responsibilities

Own and evolve goop kitchen's social media strategy across Instagram, TikTok, LinkedIn, and emerging platforms.
Monitor conversation online across all relevant platforms including Reddit, Substack, X, as well as reviews on Yelp, Google Maps, Apple Maps, etc.
Develop content strategies that support larger brand, growth, menu, and restaurant expansion initiatives.
Identify opportunities to make goop kitchen part of relevant cultural conversations while maintaining a distinct and consistent brand voice.
Stay ahead of platform trends, algorithm changes, creator behavior, and emerging content formats.
Translate business objectives into measurable social goals and content plans.
Own the social content calendar from ideation through execution.
Develop monthly and quarterly content plans aligned with marketing priorities, menu launches, partnerships, openings, and seasonal moments.
Create content frameworks and recurring series that build audience engagement and strengthen brand identity.
Ensure content is balanced across brand storytelling, product education, community engagement, culture, and conversion.

Concept, capture, create, and publish engaging social-first content.
Develop Instagram Reels, TikToks, Stories, carousels, static content, and behind-the-scenes content.
Write compelling social copy that aligns with the goop kitchen voice and drives engagement.
Work hand-in-hand with the design team to develop assets that feel native to each platform while remaining on-brand.
Be willing to jump behind the camera, film content, edit videos, and create content independently when needed.
Lead social content shoots and support larger production and campaign work.
Develop shot lists, creative briefs, content concepts, and production plans.
Work closely with photographers, videographers, creators, and agency partners to bring ideas to life.
Ensure every asset created can be maximized across social, email, growth, PR, and other marketing channels.
Oversee community management and audience engagement on social, working closely with the Marketing Coordinator, Guest Experience Management team, and PR - Partner closely with the Guest Experience Management (GEM) team to monitor guest feedback, identify emerging themes, and ensure timely resolution of guest concerns across social channels.