Senior Social Media Manager

New York, USA (On-site)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social storytelling for an artist-first platform by owning strategy, content creation, and community across major channels.

  • Must-have: 5+ years in social media, with track record growing a brand’s organic presence
  • Standout: Platform-native content across Instagram, TikTok, LinkedIn, Reddit, plus community engagement and cross-functional collaboration

Job Description

Responsibilities

  • Develop and execute an organic social strategy aligned to growth and engagement goals
  • Define platform-specific approaches that connect cultural relevance to measurable business impact
  • Identify content gaps, emerging formats, and performance opportunities to test and scale
  • Translate cultural moments, artist needs, and industry shifts into timely content
  • Own the social content calendar and ensure consistent, cohesive storytelling
  • Concept, create, and publish high-performing, platform-native content across Instagram, TikTok, LinkedIn, Reddit, and emerging platforms
  • Lead short-form video ideation and production — developing strong hooks, clear narratives, and engaging edits optimized for platform performance
  • Work with designers, creators, and freelancers to scale content
  • Lead day-to-day community engagement across comments, DMs, mentions, and tags
  • Foster artist-centered conversations that humanize the brand

Requirements

  • 5+ years of experience in social media management, ideally within music, entertainment, or creator-driven industries
  • Experience owning and growing a brand’s organic social presence
  • Strong creative instincts, editorial judgment and deep understanding of internet culture
  • Hands-on experience with short-form video creation and editing
  • Excellent writing skills and ability to maintain a consistent brand voice
  • Data-driven mindset with experience using performance insights to inform strategy
  • Highly organized, proactive, and comfortable owning work end-to-end
  • Thrive in collaborative environments and confidently work cross-functionally

Benefits

  • Medical, dental, and vision coverage
  • Life insurance
  • 401(k) match
  • Generous paid time off
CD Baby logo

CD Baby

Home to more than 1 million artists and 9 million tracks, CD Baby has paid out over $1 billion in artist royalties since its founding in 1998. Our complete artist-services platform simplifies and streamlines the complexities of global music distribution, publishing, and promotion—connecting independent musicians with new audiences and revenue streams so they can enjoy creative autonomy and thrive on their own terms. Founded and run by artists for artists, CD Baby exists to make success in the music business accessible to all.A Downtown company.

Founded in 1998
Portland, Oregon, USA
465 employees (231 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$23.9K
Traffic Source Mix
Search
38.2%
Direct
56.2%
Referral
3.2%
Social
2%
Paid
0.3%

Headcount Trend

Current headcount: ~468

Marketing Team

Marketing Team Size
19 (4% of company)
Median Career Experience
13.5 years
Median Tenure
2 years

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