Senior Social Media Manager

USA (Remote)

$85/hr – $100/hrSenior Level5+ years expContract

Posted 1 month ago

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Job Summary

Own the social narrative across multiple platforms, balancing strategic channel ownership with AI-driven workflow optimization and measurable, data-backed storytelling.

  • Social strategy ownership: define platform-specific approaches and a unifying framework that adapts to shifts in the landscape.
  • AI-enabled execution: build and manage agent-based workflows for research, drafting, and performance monitoring to free time for high-impact work.
  • Analytics-driven storytelling: identify platform KPIs, turn trends and insights into always-on content pillars, and collaborate with cross-functional partners to ensure cohesive narratives.

Job Description

  • Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.
  • Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts.
  • Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work.
  • Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social.
  • Write platform-native copy that earns engagement and sounds like a human wrote it.
  • Stay ahead of AI and tech trends not as a passive observer, but as someone who synthesizes what's happening and translates it into differentiated, timely social narratives.
  • Finds insights from analytics, emerging trends, or from internal teams and turn them into always-on content pillars on social.
  • Identify and monitor KPIs and success metrics per platform, and use them to sharpen strategy over time.
  • Collaborate with Marketing, Creative, Events and agency partners to build cohesive narratives that are adapted for each channel.
  • Proactively develop and refine agentic AI workflows to streamline the social workstream. Build and manage agents that assist with content research, drafting, performance monitoring, and more.
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Airtable

3.6 Glassdoor

Airtable’s AI app platform is the easiest way to build custom apps that accelerate your business operations. Turn your data into AI apps, automations, and agents with our AI app builder and AI agent software — no code or technical expertise required. Your teams can move from idea to impact in minutes.More than 500,000 organizations, including 80% of the Fortune 100, use Airtable to manage marketing campaigns, optimize product management, and streamline any workflow. The result? Faster innovation, better customer experiences, enterprise-grade governance, and a modern way to work across teams.We’re hiring! Visit airtable.com/careers to learn more.

Founded in 2013
San Francisco, California, USA
944 employees (76 in marketing)
53% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
23M
Monthly Google Ads Budget
$176K
Traffic Source Mix
Search
13.6%
Direct
78.4%
Referral
6.7%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~944

Marketing Team

Marketing Team Size
48 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.4B
Last Raise
$735M
Secondary Market, 3 years ago

Funding History

  • Jul 2022
    Secondary Market
  • Dec 2021
    Series F • $735M
  • Mar 2021
    Series E • $270M

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