Responsibilities

• Define and own the social content strategy for livestreaming products
• Build and execute a cohesive content strategy across all platforms, identifying trends and turning them into winning video concepts and briefs
• Translate cultural moments, platform trends, and livestream dynamics into repeatable content frameworks
• Balance brand storytelling with performance-driven and product-led content
• Build social strategies that extend livestream moments beyond the stream (pre-live hype, live amplification, post-live highlights)
• Identify high-performing live formats and convert them into scalable short-form and episodic content
• Partner with product and talent teams to surface authentic moments, creators, and user stories
• Define best practices for real-time engagement, interactivity, and audience participation
• Shape creator-first content strategies that feel native, inclusive, and trust-building
• Collaborate with creator partnerships and influencer teams on formats, briefs, and content playbooks

Requirements

• 4+ years of hands-on experience creating and producing content for social media platforms, with a strong understanding of platform-native formats, trends, and audience behavior.
• Strong short-form video editing skills, with proven proficiency in tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, and native tools.
• Experience working with livestreaming formats, creators, or social-first products, with a solid understanding of how content performs in fast-moving digital environments.
• Ability to thrive in reactive, fast-paced settings and adapt quickly to emerging trends, cultural moments, and shifting priorities.
• Experience in dating, social connection, or creator economy apps, with a clear sense of what resonates with audiences in these spaces.

Preferred

• You have on-camera experience or have worked in live production environments.
• You are familiar with moderation workflows and trust & safety processes.