Responsibilities

• Implements and manages social media and content assets across social media platforms, websites, emails, digital asset management (DAM) system and emerging platforms.
• Enforces standard operating procedures and governance models for digital marketing content to ensure consistency and compliance.
• Provides training and support to digital marketing team members and stakeholders on social media and content best practices.
• Designs visually appealing and brand-consistent content for various digital platforms.
• Creates and curates engaging content that resonates with the target audience, including posts, stories, and videos.
• Ensures all social media content aligns with brand identity, voice, and messaging standards.
• Develops strategies to increase audience engagement, including interactive posts, polls, and Q&A sessions.
• Monitors social media performance metrics and provides regular reports on engagement, reach, and effectiveness of content strategies.
• Collaborates with internal stakeholders to ensure content accuracy and relevance.
• Gathers feedback from the audience and adapts content strategies to improve engagement and effectiveness.
• Stays updated on social media trends and educates team members on trends and best practices.
• Communicates updates on ongoing projects and addresses concerns that could impact the digital team or priorities.
• Other duties as assigned.

Requirements

• Strong understanding of social media marketing strategies and best practices. [Required]
• Excellent verbal and written communication skills [Required]
• Proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations, and operating successfully despite uncertainty or ambiguity. [Required]
• Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines. [Required]
• Excellent presentation skills and the ability to build rapport and relationships with leaders and team members. [Required]
• Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables. [Required]
• Proven ability in producing successful content and performance. [Required]
• Bachelor's [Required]
• Field Of Study - in Marketing, Business, Communications, English or related field
• 2+ experience in social media and content strategy experience [Preferred]
• 4+ of experience. [Required]
• Experience working in health care or corporate setting [Preferred]
• Proven experience with digital asset management systems. [Required]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits