Responsibilities

• Oversee always-on social marketing presence across IG, Facebook, TikTok, X, and Threads, as well as emerging platforms including Reddit, Pinterest, Snap, and Discord.
• Lead social marketing campaigns for assigned Amazon Studios titles, selected brand campaigns, and reactive opportunities, engaging in real time on relevant conversations about the brand, titles, and talent.
• Develop platform-specific, high-impact social marketing strategies that reinforce Amazon Studios and Prime Video's position in the streaming marketplace, aligned with overall business and marketing strategy.
• Create high-quality always-on assets as well as title and brand campaigns that inspire customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective social marketing experiences that drive customers to Amazon Prime Video.
• Raise the bar on social marketing strategies and tactics globally; provide oversight for the team responsible for implementing this vision across all international markets.
• Embrace performance data and continuously refine social marketing strategies based on insights and measurable outcomes.
• Contribute to campaign reviews and presentations; effectively communicate social marketing concepts and compelling narratives to senior leadership.
• Maintain a clear, well-reasoned point of view and provide strategic and creative direction to internal and external partners.
• Think big and drive new ideas that lead to innovative social marketing programs and activations to support title launches and brand moments.
• Proactively contribute to operational excellence, including policies, procedures, and best practices.