Senior Social Marketing Associate

Boston, MA (On-site)

$67K/yr – $84K/yrSenior Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive end-to-end social content across platforms, turning real-time moments into engaging, on-brand content while collaborating with teams to optimize performance and campaigns.

  • Own end-to-end content from concept to publishing.
  • Align with campaigns and performance insights.
  • Manage real-time moments during peak moments.

Job Description

Responsibilities

  • Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.
  • Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
  • Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
  • Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
  • Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
  • Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.

Requirements

  • At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment.
  • Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar).
  • A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.
  • Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends.
  • Willingness to be available on nights or weekends to create and publish real-time content during peak moments.
DraftKings Inc. logo

DraftKings Inc.

3.8 Glassdoor

It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?

Founded in 2012
Boston, Massachusetts, USA
5.6K employees (610 in marketing)
73% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
20.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
21.5%
Direct
72.4%
Referral
4.4%
Social
1.5%
Paid
0.2%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
366 (7% of company)
Median Career Experience
9 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.6B
Last Raise
$600M
Post IPO Debt, 1 years ago

Funding History

  • Mar 2025
    Post IPO Debt • $600M
  • Jun 2024
    Post IPO Equity • $324M
  • Sep 2020
    Post IPO Equity

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