Senior Social Content Manager at MCoBeauty | New York, USA

MCoBeauty

Senior Social Content Manager

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social-first content leadership for campaign-led storytelling across TikTok and Instagram, bridging Creative, Social & Influencer teams.

Must-have: 5–7 years experience in social content, creative strategy, or digital storytelling in beauty, fashion, or culture-led brands.
Standout: Proven ability to develop platform-native formats (mini-shows, stunts) and scale across channels.

Job Description

Responsibilities

Lead Social-First Content Development
Develop and lead social-first content concepts , formats, and series across TikTok, Instagram, and emerging platforms
Translate product launches, retail moments, and brand campaigns into compelling social stories
Drive a shift from always-on posting to high-impact, campaign-led content
Own Campaign Storytelling
Lead social content for key moments (product launches, retail activations, cultural tentpoles)
Concept and execute formats like mini-shows, social stunts, and creator-driven narratives
Ensure every idea is built for platform-native consumption and audience retention
Bridge Creative, Social & Influencer
Act as the connective lead between Creative, Social, and Influencer teams

Requirements

5–7 years experience in social content, creative strategy, or digital storytelling , ideally within beauty, fashion, lifestyle, or culture-led brands
Deep understanding of TikTok and Instagram as entertainment platforms , not just marketing channels
Proven experience creating or leading social-first campaigns, series, or formats
Strong creative instincts with the ability to concept and execute
Comfortable working cross-functionally and influencing creative direction
Understanding of how social performance connects to broader marketing and business KPIs
Obsessed with internet culture, trends, and audience behavior
Known for pushing beyond “safe” ideas and raising the creative bar

MCoBeauty

MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand.Our whole #BSFreeBeauty brand ethos is inspired by you! We create innovative beauty solutions and trend-focused products, with our entire range priced under $30.We are here to serve everyday women who want amazing, results-driven products that are affordable, yet still deliver on quality.Our goal is to make our customers feel excited about their next beauty purchase, because our products have been tailored to reflect exactly what women really want in their makeup bags: believable, achievable beauty. The brand is focused on current trends and continues to evolve with a finger-on-the-pulse strategy, collaborating with some of Australia’s most popular women as our much-loved MCoBeauty ambassadors. We count social media stars Jules Sebastian, Leigh Campbell and the epic Celeste Barber as the fabulous brand faces we are lucky enough to work with everyday.MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo.Five years later, we are proud to embody our #BSFreeBeauty motto and we walk the walk every single day. We are proudly female-founded, female-run and female-owned.MCoBeauty is a PETA-certified cosmetics company. We do not test on animals.

Founded in 2016

Rosebery, New South Wales, AUS

89 employees (48 in marketing)

mcobeauty.com