Responsibilities

• Execute Reddit strategy across brand and community subreddits
• Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
• Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
• Identify organic opportunities to engage in relevant external threads (not just owned channels)
• Contribute to improving AI syndication visibility through high-engagement, discussion-led content
• Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
• Post and manage content across Instagram, TikTok, and YT Shorts
• Collaborate with video/design teams to produce engaging, GTM-aligned content
• Actively engage with users across platforms (comments, quote replies, threads)
• Identify and participate in trending conversations relevant to gaming, PC DIY, and esports

Requirements

• 3-5 years of experience in social media, community management, or content marketing
• Deep understanding of Reddit, Discord, and social platform dynamics
• Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
• Experience creating or appearing in short-form video content
• Passion for gaming, PC DIY, and online communities
• Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems

Preferred

• Experience managing or growing a subreddit or online community
• Experience working with gaming or tech brands
• Familiarity with peripherals GTM cycles, and launch planning
• Familiarity with content scheduling tools (e.g., Amplify or similar platforms)
• Experience with global–local marketing coordination