Responsibilities

• Create, schedule, and publish content daily across Facebook, Instagram, TikTok, and Threads, creating graphics, storytelling carousels, short-form video, and copy, some made with templates, other by hand or other members of the team.
• Identify trends, fundraisers, and cultural moments worth jumping on, and recommending how we do it fast, and with expert judgment
• Crisis: Be the team representative around our response to a crisis (such as a natural disaster like a hurricane or flood), coordinating across teams to spotlight relief resources and verified fundraisers
• Run a high-volume cross-platform content program built around surfacing the right fundraisers at the right moment, working from a daily flagging workflow and with input from multiple stakeholders
• Shape and own the strategy: set and hit growth targets, build a testing & experiments roadmap (formats, timing, link placement, hooks), and let the user data make the calls
• Help manage the social editorial calendar, balancing planned campaigns, reactive opportunities, fundraising moments, and cross-functional priorities across channels
• Exercise strong editorial judgment on sensitive content: many of our stories involve tragedy, illness, and loss, and knowing what to post, how to frame it, and when to hold is core to the job
• Work closely with our video producer(s) on short-form video
• Mine comments and DMs on our owned channels for stories worth amplifying and customer issues to route to support
• Use AI tools (Claude, ChatGPT and our internal automations) for drafting, analysis, and workflow efficiency — and help push what's possible

Requirements

• 5-7 years running social channels hands-on for medium-to-large-sized consumer and/or B2B brands, media organizations, or nonprofits — you've personally created, scheduled, and published at volume, with results you can point to
• A strategist's brain on top of the maker's hands: you think in funnels, benchmarks, and experiments, not just posts.
• A track record of bringing fresh ideas, bold creative thinking, and innovative approaches that drive audience growth and engagement
• Consider yourself to be highly online and aware of what’s trending, cultural conversations, memes, and the overall newscycle. You thrive in fast-paced environments.
• Short-form video fluency — you can work with video, edit, and caption natively for TikTok, Reels, and YouTube Shorts without relying on a production team
• Demonstrated AI tooling fluency: you already use tools like Claude and ChatGPT in your daily workflow and get genuinely excited about what they unlock
• You bring energy, curiosity, and a leadership mindset — connecting dots across trends, communities, platforms, and business goals to identify new opportunities for growth
• Exceptional judgment with sensitive subject matter — experience navigating breaking news, tragedy, or high-empathy content environments. You might even have experience working in a newsroom in some capacity
• Sharp, fast, platform-native copywriting voice
• Comfort with social management and analytics tools (e.g., Sprout Social, Meta Business Suite, native platform analytics)

Preferred

• Creator partnership or influencer program experience
• Community management experience
• Nonprofit experience
• Experience at a mission-driven company, newsroom, or community platform
• Familiarity with Looker, Amplitude, or similar analytics tools

Benefits

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.