Responsibilities

• Own all content management functions within Shopify Plus from page builds and updates to promotional mechanics, ensuring the site reflects current campaigns, product availability, and brand standards at all times
• Build and maintain a site experience purposefully designed to engage, educate, and convert, while balancing brand aesthetics with a performance-driven structure
• Maintain a seamless site journey across desktop and mobile — with a mobile-first approach to all site decisions
• Ensure all site copy is optimized in alignment with current Search Engine Optimization (SEO) best practices to maximize organic discoverability and search ranking performance
• Develop and prioritize a roadmap of site improvements in collaboration with the VP of Digital and site developers
• Continuously audit the live site to identify friction points, gaps in the customer journey, and opportunities to improve UX at key touchpoints — homepage, PDP, cart, checkout, and post-purchase
• Lead A/B testing initiatives to validate UX hypotheses and improve conversion rate across the funnel
• Stay ahead of the evolving AI landscape by applying Generative Engine Optimization (GEO) principles optimizing content to be surfaced and cited by AI-powered search engines, large language models (LLMs), and agentic shopping platforms
• Own and manage integrations across the Shopify Plus ecosystem — including Netsuite, Hubspot and third-party apps and platforms
• Partner with NetSuite and Shopify development teams to troubleshoot and resolve order mapping discrepancies with urgency — ensuring order records, customer data, pricing, and fulfillment details remain synchronized across platforms

Requirements

• 5+ years of experience in a digital, ecommerce, or web management role — Shopify Plus experience a must
• Strong working knowledge of UX/UI best practices/industry insights and how they translate to ecommerce performance
• Analytical mindset with the ability to read site data and apply them into experience improvements
• Comfortable working cross-functionally and independently in a dynamic, fast-paced, entrepreneurial environment
• Detail-oriented with strong project management and communication skills
• Strong critical thinking and problem-solving skills with excellent follow-up
• Flexible to handle change and pivot projects as necessary
• Experience with Google G Suite, Microsoft Office, Asana or similar project management system
• Hands-on experience with platform integrations

Preferred

• BS/BA degree preferred
• NetSuite and HubSpot or similar ERP/CRM experience a plus

Benefits

• Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees.