Senior SEO & Web Content Specialist at UniGroup | Fenton, MO

UniGroup

Senior SEO & Web Content Specialist

Fenton, MO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive UniGroup’s SEO-first content strategy across brands and CMS to boost organic visibility and content quality.

Must-have: 5+ years in SEO and CMS execution (WordPress Gutenberg).
Standout: Turn AI-driven search trends into prioritized optimizations.

Job Description

Responsibilities

Define and execute SEO and GEO strategy across all UniGroup-owned brands and digital properties
Establish priorities, performance goals, and execution plans with a strong emphasis on content and on-page optimization
Monitor search algorithm updates, SEO trends, and AI-driven discovery changes to inform strategy
Identify growth opportunities by analyzing user intent, search behavior, and content performance
Develop and execute SEO-driven content plans aligned to user intent, customer journey stages, brand standards, and operational considerations
Create SEO- and GEO-informed content outlines, templates, and briefs
Write, edit, and optimize web content as needed to support priority initiatives
Lead content refresh and optimization efforts based on performance data, keyword trends, and evolving user intent
Build, update, and maintain website pages using WordPress with Gutenberg block-based editing
Leverage reusable blocks and patterns to ensure scalable, consistent content execution

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent relevant experience
5+ years of experience in SEO, web content management, or digital marketing roles
Demonstrated ownership of SEO strategy combined with hands-on CMS execution

Preferred

Strong hands-on experience with WordPress, including Gutenberg blocks and reusable patterns
Deep understanding of SEO fundamentals, search intent, and content optimization best practices
Familiarity with Generative Engine Optimization and AI-driven search behaviors
Experience collaborating with cross-functional teams including Marketing, IT, Sales, Operations, and business leaders
Strong analytical skills with the ability to translate performance data into actionable recommendations
Highly organized and comfortable operating in a fast-paced, multi-brand environment

Benefits

Medical, dental, and vision insurance
401(k) with company match
Paid time off and paid holidays
Hybrid work flexibility
Paid parental and family leave
Employee assistance and wellness programs

UniGroup

0.0 Glassdoor

UniGroup, founded in 1988, is a $1.7 billion transportation company and parent of United Van Lines, the nation’s leading corporate mover, and Mayflower Transit, the most well-known name in the moving industry. Between the two van lines, UniGroup handles one in three professional interstate moves.UniGroup is also the parent company of UniGroup Worldwide, UniGroup Logistics and other transportation related companies including Allegiant Move Management, which is a transportation management company for both corporate and government accounts, and Trans Advantage, which sells and finances rolling stock and sells movers’ supplies.UniGroup, headquartered in suburban St. Louis, is owned exclusively by active agents of United Van Lines and Mayflower Transit, and senior management of the UniGroup companies. In 2018, UniGroup became a Missouri cooperative (co-op) which allows UniGroup to even better serve its agents and customers by providing centralized support functions, products and services, purchasing power, information networks and other benefits through UniGroup where it makes sense.

Founded in 1988

Fenton, Missouri, USA

965 employees (54 in marketing)

www.unigroup.com

0% recommend to a friend