Responsibilities

• Develop and execute enterprise-level SEO strategies aligned with organizational growth, digital visibility, and reputation management goals
• Manage keyword strategy, on-page and off-page optimization, and content alignment to improve organic search performance
• Support website migrations, enhancements, and technical initiatives to ensure SEO best practices are maintained
• Conduct technical SEO audits and implement recommendations related to site architecture, indexing, crawlability, and performance
• Ensure adherence to SEO best practices across HTML, CSS, JavaScript, and structured data (schema markup)
• Partner with web development teams to optimize site performance, accessibility, and search engine compliance
• Analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and other SEO platforms
• Identify trends, risks, and opportunities to improve search rankings, traffic, and user engagement
• Develop and deliver reports and dashboards to communicate performance insights and recommendations to stakeholders
• Collaborate with digital marketing, content strategy, analytics, and external partners to align SEO initiatives with broader campaigns

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education, training, and experience
• Minimum of 6 years of experience in search engine optimization, digital marketing, or a related discipline
• Advanced knowledge of search engine optimization strategies, tools, and best practices including keyword research, on-page optimization, off-page / link strategy, and content optimization
• Knowledge of technical SEO including site architecture, indexing, crawlability, page performance, Core Web Vitals, and mobile optimization. Strong analytical skills with hands-on experience using Google Analytics, Google Search Console, and enterprise SEO platforms such as SEMrush, Ahrefs, Moz, Screaming Frog, or BrightEdge
• Working knowledge of HTML, CSS, JavaScript, and structured data / schema markup as they relate to SEO
• Ability to develop and execute enterprise-level SEO strategies across complex, multi-domain environments
• Strong collaboration skills with the ability to work across technical (engineering, web dev) and non-technical (content, creative, marketing) teams
• Excellent written and verbal communication skills, including the ability to present strategic recommendations to senior and executive leadership
• Ability to manage multiple competing priorities and deliver results in a fast-paced environment

Preferred

• Master's degree in Marketing, Communications, Business, or related field
• Experience in a digital marketing or SEO agency environment
• experience within healthcare, academic medical centers, or highly regulated industries
• Advanced technical SEO expertise including schema markup, page performance optimization, Core Web Vitals, and code-level recommendations (HTML, CSS, JavaScript, rendering)
• Experience supporting large-scale websites, domain migrations, consolidations, or multi-domain environments
• Familiarity with reputation management, local SEO, and integrated search strategies (paid + organic)
• Experience with AI-driven search optimization (generative engine optimization, AI Overviews, LLM-based search visibility)
• Familiarity with healthcare marketing compliance considerations (HIPAA, ADA/WCAG accessibility, state advertising regulations)
• Experience working with or managing external SEO agency partners
• Familiarity with content management systems and enterprise analytics platforms such as Piwik Pro, Adobe Analytics, or similar
• SEO-related certifications (e.g., Google Analytics Certification, SEMrush Academy, Moz Academy)

Benefits

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs
• And more