Senior SEO Strategist

USA (Remote)

$68K/yr – $75K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic SEO leadership for enterprise/local home-services campaigns, boosting visibility, traffic, and conversions across multi-location accounts.

  • Own strategy and execution on large SEO accounts to lift KPIs
  • Must-have: 3-6 years of hands-on SEO strategy and execution
  • Standout: Cross-functional leadership with multi-location client impact

Job Description

Responsibilities

  • Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate
  • Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams
  • Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment
  • Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner
  • Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements
  • Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly
  • Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency
  • Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.)
  • Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities
  • Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations

Requirements

  • 3 - 6 years of hands-on experience in SEO strategy and execution
  • Demonstrated experience managing complex, multi-location, or enterprise-level SEO campaigns
  • Strong technical SEO background including site audits, migrations, schema, and performance optimization
  • Proven ability to develop and execute strategies that drive measurable lead generation growth
  • Exemplary organization and time management skills with the ability to manage multiple high-priority accounts simultaneously
  • Attention to detail with respect to technical accuracy, content quality, and data analysis
  • Strong work ethic with a proactive, solution-oriented mindset
  • Ability to analyze performance data and translate insights into actionable strategy
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • Strong work ethic and a "do whatever it takes to get the job done" attitude

Preferred

  • Experience in the home services industry (HVAC, plumbing, roofing, electrical, etc.) is a plus

Benefits

  • Remote-first culture with flexible work options
  • Performance based bonuses to reward excellence
  • Medical, Dental, Vision, and Life Insurance
  • 401(k) matching to help you plan for your future
  • 6 weeks of paid parental leave for new parents
  • $2,000 annual tuition reimbursement for continued education
  • Annual wellness stipend to support your health and fitness
  • Monthly data stipend to support your remote work environment
  • Paid vacation and sick time off for work-life balance
  • 11 paid holidays to enjoy throughout the year
RYNO Strategic Solutions logo

RYNO Strategic Solutions

We provide digital marketing strategies designed to scale yourhome-services business - from HVAC to plumbing, electrical, andmore. As a Google Premier Partner, our home-services experienceand custom-tailored campaigns make us the best at what we do.

Founded in 2007
Phoenix, Arizona, USA
183 employees (78 in marketing)

Traffic Signals

Monthly Visitors
13.9K
Monthly Google Ads Budget
$203.6K
Traffic Source Mix
Search
32.9%
Direct
51.4%
Referral
7.6%
Social
6.5%
Paid
1.5%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
62 (34% of company)
Marketing Roles Posted (Last 30 Days)
3