Senior SEO Specialist

Houston, TX (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive and manage SEO strategy and execution across internal teams and external agencies to grow organic visibility and leads.

  • Own and manage internal and external agency organic search strategies.
  • Must-have: 4+ years of SEO experience with technical depth and KPI reporting.
  • Standout: Agency management experience and cross-functional collaboration capabilities.

Job Description

Responsibilities

  • Own, develop and manage our internal and external agency organic search strategy and tactics
  • Manage, measure and evaluate organic search agency performance
  • Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results
  • Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties
  • Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition
  • Identify and drive technical enhancements that improve page rank performance
  • Proactively identify and address on-page organic search opportunities including technical SEO
  • Own website maintenance and management
  • Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
  • Work with internal partners and SMEs to develop and publish content to social channels

Requirements

  • 4+ years specific SEO experience, including technical
  • Experience conducting competitive research, technical audits, and content gap analyses
  • Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console
  • Working knowledge of HTML, CSS, and JavaScript
  • Deep experience identifying, managing to, and reporting on Insights from SEO KPIs
  • Must have demonstrated strong written and oral communication skills.
  • Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce
  • Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement
  • Experience working with creative services to produce compelling and results-driven content
  • Strong attention to detail

Nice To Have

  • Bachelor's Degree
  • Google Analytics Certification a plus
  • Agency experience & agency management experience both preferred

Benefits

  • NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.
NextEra Energy Resources logo

NextEra Energy Resources

3.9 Glassdoor

NextEra Energy Resources, LLC, together with its affiliated entities, ("NextEra Energy Resources") is one of the largest energy infrastructure companies in North America. With approximately 33,410 megawatts of net generating capacity in operation, the company develops and operates a diverse portfolio that includes renewables, battery storage, natural gas and nuclear. NextEra Energy Resources also builds and operates transmission assets, provides retail energy solutions and delivers integrated energy and technology services to utilities and businesses across the United States. NextEra Energy Resources, LLC is a subsidiary of Juno Beach, Florida-based NextEra Energy, Inc. (NYSE: NEE). For more information, visit: www.NextEraEnergyResources.com.

Founded in 2000
North Palm Beach, Florida, USA
6.1K employees (152 in marketing)
74% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
187.2K
Traffic Source Mix
Search
32.8%
Direct
51.5%
Referral
10.7%
Social
4.1%
Paid
0.8%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
100 (2% of company)

Recent News