Responsibilities

• You will define and execute the all-up SEO and AI SEO strategy and plan for the GitHub business and our Developer audiences.
• You will conduct keyword research and competitive analysis to identify growth opportunities and inform content strategy.
• You will monitor SEO and AI SEO trends and algorithm changes, always staying ahead of updates to ensure the company’s strategies remain competitive.
• You will advocate for SEO and AI SEO within Marketing, educating stakeholders and championing organic search and AI search as growth channels.
• You will monitor and report on SEO and AI SEO performance, using tools like Ahrefs, Google Search Console, Adobe Customer Journey Analytics, and internal dashboards to surface insights and recommend optimizations.
• You will manage integrated marketing program execution planning, as well as help develop program recommendations.
• You’ll also identify solutions that address inefficiencies and collaborate with Product Marketing to identify the business objectives a program can support.
• You will analyze KPIs, then share insights that will advance business impact.
• You’ll also recommend actions to executive leaders based on those results, as well as use performance data to develop insights and make improvement recommendations.
• You will drive medium complexity projects by developing a detailed project management plan, as well as manage finances for projects with mid-sized to large budgets.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience

Preferred

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, OR related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, OR related experience
• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, OR related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, OR related experience
• OR equivalent experience

Benefits

• Certain roles may be eligible for benefits and other compensation.