Responsibilities

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Support the Director or Team Leads in the training of new team members
• Provide temporary support and contribute to client services deliverables during the business development process for upsells and new business
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences with occasional support
• Create and present insightful, meaningful, accurate reports and analysis with with support on complex issues
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform the Director or SEO Team Lead of any concerns or issues from clients when appropriate
• Inform the Director or SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects with support
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development

Requirements

• 5+ years of experience executing hands-on SEO work for high complexity clients
• Demonstrated ability handling complex and challenging clients with respect to:
• Identifying revenue-impacting KPIs and setting SMART KPI goals
• Extensive keyword research acumen that is leveraged in developing thoughtful and forward-thinking content strategy
• Prioritizing workload with minimal support
• Building strong relationships
• Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
• Presenting data and insights in a way that is logical, clear, and actionable with minimal support
• Creating effective meeting agendas and leading client meetings with minimal support
• Delivering core training
• Logging assigned client hours worked
• Meeting deadlines
• Advanced and courteous written, verbal, and visual communication skills
• Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
• Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
• Advanced analytical capabilities; rarely needs support for advanced analysis and insights
• Occasionally provides training to other team members
• Sometimes identifies and implements initiatives that push the team and the company forward
• Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets

Preferred

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)