Senior SEO Copywriter, Salt Lake City, UT at Western Governors University | Salt Lake City, UT | $68K/yr – $103K/yr

Western Governors University

Senior SEO Copywriter, Salt Lake City, UT

Salt Lake City, UT (On-site)

$68K/yr – $103K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

SEO content ownership for the university site, coordinating optimization and fresh content across blogs, guides, and video to build authority and search visibility.

Own content optimization, audits, and updates using briefs, keyword placement, internal linking, and structure improvements.
Mentor writers and collaborate with marketing on degree launches and web initiatives.
Utilize SEO tools and generative AI to improve performance and scale output.

Job Description

Write and manage SEO-optimized content for the university website, including blogs, career guides, and organic video
Execute content updates and new pages from SEO briefs, incorporating keyword integration, anchor text optimization, internal linking, and structural improvements
Edit and publish content using WGU's content management system
Conduct regular content audits to identify underperforming pages and opportunities for refresh and optimization
Apply SEO and AEO best practices including content hierarchy, keyword placement, and proper content length while maintaining brand voice
Monitor and optimize performance using tools such as SEOClarity, Profound, and generative AI tools like ChatGPT
Mentor and guide other writers on SEO and AEO best practices and building authoritative content
Collaborate with marketing stakeholders to support web content, degree launches, and strategic initiatives

Bachelor’s degree required; degree in communications, journalism, or marketing preferred
5+ years of copywriting, SEO, or equivalent experience
Experience using SEO tools such as Google Search Console, SEMRush, Ahrefs, or similar
An equivalent combination of education and relevant experience performing similar responsibilities may be considered.

Experience with generative AI tools such as ChatGPT, Copilot, Gemini, or Claude
Demonstrated success writing for a variety of audiences and search intents
Portfolio of long-form writing samples

Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages
Retirement savings plan; wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997

Salt Lake City, Utah, USA

12K employees (373 in marketing)

wgu.edu