Responsibilities

• Lead implementation, management, and optimization of paid search campaigns, with potential expansion into display and other paid media channels
• Conduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategy
• Execute ongoing campaign optimizations (bids, budgets, keyword management, A/B testing) to improve KPIs such as CTR, CPC, and conversion rates
• Analyze campaign performance using Google Ads, Google Ads Editor, and Google Analytics to identify trends and opportunities
• Write, test, and refine ad copy aligned with best practices to drive performance
• Provide strategic recommendations on landing page performance to improve conversion rates and ROI
• Partner with Account Managers to prepare for monthly client reporting and strategy calls, with increased involvement in communicating insights and recommendations
• Act as a paid search subject-matter expert in internal and client-facing conversations as needed
• Mentor and support onboarding SEM Analysts, providing guidance on best practices, processes, and optimization strategies
• Assist in developing training materials and leading team workshops to support ongoing learning and development