Responsibilities

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms
• Own budget allocation, pacing, and optimization to maximize ROI and scale
• Drive performance improvements across bids, keywords, creatives, and campaign structure
• Build reporting frameworks and deliver actionable insights through dashboards and presentations
• Lead testing and adoption of new features, automation, and growth opportunities
• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance
• Monitor competitive landscape and provide insights to sales and marketing teams
• Explore and test ways to improve program performance utilizing AI techniques

Requirements

• Bachelor’s degree from an accredited , not-for-profit, in person University or College in Marketing or other relevant field .
• 7 + years of work experience in business, marketing , search (SEM/SEO ) or related professional area .
• Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels .
• A track record of commitment to prior employers
• Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types .
• Significant e xperience managing and scaling paid search budgets to drive measurable business impact , including managing a program within an organization in-house .
• Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets.
• Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms .
• Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries .

Preferred

• MBA preferred
• Knowledge/experience of multifamily industry a plus
• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy
• Experience working with large datasets and querying databases (e.g., Google BigQuery )
• Experience with enterprise bid management platforms such as Search Ads 360
• Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization
• Hands-on experience with tagging and tracking implementation
• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks