Senior Retail Media Strategist - Programmatic and Search

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end retail media growth for multiple brands, turning business objectives into measurable media plans across Amazon and other major platforms.

  • Own performance across Sponsored Ads, DSP, and non-Amazon RMNs with disciplined optimization and clear KPI linkage.
  • Align media plans to promotions, inventory, and pricing, then translate results into actionable recommendations for stakeholders.
  • Lead structured testing and optimization across keywords, bids, creatives, and audiences to drive growth and efficiency.

Job Description

Responsibilities

  • Own retail media performance and revenue contribution across assigned brands.
  • Develop full-funnel media strategies across Amazon Sponsored Ads, Amazon DSP, and other applicable retail media platforms (Walmart Connect, Roundel, etc.).
  • Build, launch, and optimize Amazon Sponsored Ads campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Directly manage Amazon DSP campaigns, including campaigns and order creation, audiences and inventory selection, setting budgets, pacing, and optimizing toward performance goals.
  • Activate and optimize campaigns for non-Amazon RMNs where applicable, applying consistent strategy and rigor across platforms.
  • Translate business objectives into measurable media plans tied to growth, efficiency, incrementality, and profitability metrics.
  • Allocate and reallocate budgets based on growth stage, margin profile, promotional calendars, and competitive dynamics.
  • Execute structured testing plans across keywords, bids, placements, creatives, audiences, and programmatic tactics.
  • Align media support with retail events, promotions, inventory position, pricing strategy, and broader commercial priorities.
  • Present performance insights, testing recommendations, and forward-looking investment strategies to internal stakeholders and clients.

Requirements

  • 4-6+ years of hands-on experience managing Amazon Sponsored Ads and retail search campaigns.
  • Demonstrated experience building, launching, and optimizing campaigns directly within Amazon Ads.
  • Hands-on Amazon DSP experience, including campaign and order setup, optimization, pacing, audience strategy, and performance analysis.
  • Meaningful experience on at least one additional retail media platform such as Walmart Connect, Roundel, or similar networks with the ability to apply strategy across networks.
  • Strong analytical and financial acumen, with the ability to connect media metrics to business impact.
  • Proven ability to operate strategically while also executing tactically and independently.
  • Proficiency in Excel, PowerPoint, Seller Central and/or Vendor Central, and campaign management platforms such as Pacvue, Skai, or similar tools.
  • Strong communication and presentation skills in client-facing environments.

    Benefits

    • 401(k)
    • 401(k) matching
    • Cell phone reimbursement
    • Dental insurance
    • Flexible schedule
    • Health insurance
    • Health savings account
    • Life insurance
    • Paid time off
    • Professional development assistance
    Channel Key LLC logo

    Channel Key LLC

    Channel Key is a commerce acceleration partner for enterprise brands navigating today's evolving digital landscape. We help brands accelerate growth across marketplaces, retail media networks, direct-to-consumer channels, social, and LLMs by combining strategy, execution, and measurement into one connected approach. Our mission is simple: enable brands to compete and win in every channel customers shop. Our team combines retail media expertise, marketplace operations, conversion-driven creative, and performance analytics to deliver outcomes tied directly to revenue.Our core capabilities demonstrate how we integrate the full commerce growth stack to deliver scalable results:• Growth Strategy & Consulting• Advertising & Retail Media• Marketplace & Channel Operations• Content & Conversion Optimization• Performance Measurement & InsightsChannel Key is a trusted partner to brands looking to accelerate growth and win market share in the most competitive retail environments. Explore case studies and insights at channelkey.com or connect with us here on LinkedIn to learn more.

    Founded in 2017
    Las Vegas, Nevada, USA
    48 employees (24 in marketing)

    Traffic Signals

    Monthly Visitors
    6.9K
    Monthly Google Ads Budget
    $280.2K
    Traffic Source Mix
    Search
    8.9%
    Direct
    51.9%
    Referral
    7.5%
    Social
    8.7%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~48

    Marketing Team

    Marketing Team Size
    19 (40% of company)