Responsibilities

• Design research recommendations through the use of insights resources and proprietary tools
• Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
• Well versed with the ability to leverage VaynerMedia tools, research and platforms to:
• Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
• Conduct social listening and content audits.
• Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
• Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
• Articulate effective strategic rationale and logic flow that will help form a compelling story

Requirements

• 3-5 years experience with strategically building brands, within the advertising industry
• Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
• Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits