Responsibilities

• Own the development and execution of marketing plans for multiple brands across the New England region
• Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals
• Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact
• Develop and execute lead-generation strategies across digital and traditional marketing channels
• Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels
• Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance
• Track marketing performance and ROAS and make recommendations based on the data
• Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities
• Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership
• Identify trends, gaps and opportunities across individual businesses and the overall region

Requirements

• 5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth
• Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business
• Hands-on ServiceTitan experience
• Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business
• Experience managing marketing budgets and measuring performance and ROAS
• Experience across both digital and traditional marketing channels
• Strong analytical skills and the ability to turn data into clear recommendations and action
• Experience working directly with General Managers, operations leaders or other business leaders
• Ability to manage multiple brands, markets, priorities and deadlines at the same time
• Strong project management and organizational skills