Responsibilities

• Builds and maintains productive client relationships, including serving as a day-to-day contact
• Builds and maintains strong relationships within the agency, including with the creative, social, media, and client leadership teams
• Identifies key media contacts and influencers relevant to accounts and client needs
• Manages media and influencer relationships, accounts, and project activities
• Executes influencer outreach and negotiations and builds earned media relationships
• Communicates and delivers earned media and influencer campaigns built with strategic objectives and amplification for brand channels
• Supports onsite execution of activations with influencers and media, including client, vendor, and partner relationships
• Utilizes media and influencer monitoring and research tools; identifies appropriate measures to evaluate the success of a major project, campaign or event
• Demonstrates a thorough understanding of, and follows, best practices and trends for PR and influencer industries
• Responds professionally to client and colleague communications

Requirements

• Bachelor’s degree or equivalent industry experience required
• Minimum of 3 or more years of related experience and/or training
• Excellent communication and persuasion skills, both written and oral
• Ability to work autonomously, lead projects, and work on a team collaboratively
• Impeccable attention to detail and stellar organizational skills
• Creative problem solver with strong critical thinking skills to manage the unknown and plan ahead
• Media relations experience, including pitching national, regional, local, and trade news media and securing interviews and coverage for clients
• Influencer relations experience, including influencer identification, outreach, relationship management, and content creation