Senior Manager, Programmatic
Real Chemistry
Chicago, IL (Remote)
$80K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
1 day ago
Senior Programmatic Strategist
USA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the programmatic strategy and client partnership lifecycle across channels, turning data-driven insights into scalable campaigns and strategic audience partnerships.
- Lead cross-functional programmatic programs, onboarding new accounts, and optimizing campaigns with data integrations and advanced measurement.
- Shape audience strategy and vendor partnerships while advising clients with strategic guidance and performance insights.
Job Description
- Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
- Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
- Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
- Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
- Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
- Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
- Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
- Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
- Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
- Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness
Headcount Trend
Current headcount: ~1
Marketing Team
Marketing Team Size
1 (100% of company)
