Senior Programmatic Analyst

Baton Rouge, LA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end programmatic media management for Click Here Digital’s key accounts across DV360, CM360, CTV, and audio channels.

  • Own end-to-end programmatic campaigns across DV360, CM360, StackAdapt, CTV, and audio channels.
  • Must-have: 3+ years of programmatic management and 2+ years in Connected TV.
  • Standout: strong cross-department collaboration and ability to present data-driven insights to clients.

Job Description

Responsibilities

  • Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:
  • Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.
  • Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.
  • Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.
  • Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
  • Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
  • Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
  • Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks
  • Generate regular reports to monitor campaign performance and communicate key insights to clients.
  • Analyze large data sets to provide actionable insights and client-facing reports.

Requirements

  • Minimum 3 years of experience with Programmatic campaign management
  • Minimum 2 years with Connected TV management
  • Experience and strong understanding of programmatic advertising.
  • Experience and strong understanding of Connected TV advertising
  • Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt
  • Ability to analyze data sets and identify trends based on industry KPIs.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.
  • Excellent time-management and organizational skills

Preferred

  • Google certifications (Google Analytics, Google Ads)
  • Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
  • Experience with paid search, paid social media, or CTV
  • Experience in automotive, legal, and/or medical verticals
  • Strong understanding of advertising and marketing principles, particularly for online audiences
CLICK HERE DIGITAL logo

CLICK HERE DIGITAL

Founded by Bo White in 1993 during the early stages of the Internet, Click Here Digital is a digital marketing and consulting firm that provides full-service digital marketing services, including paid search, search engine optimization, social media advertising, video and display advertising, reputation management, and much more.Recognized in the top 1% of all Google Partners and a Facebook PRO Partner, Click Here has earned a reputation as an industry leader. With more than 28-years of expertise in the digital space, we engineer innovative digital solutions for the world’s leading brands.Our team of developers, programmers, designers, analysts, and strategists are all Google Analytics and Google Ads Certified. We are creative thinkers who love data.From our beginnings as a two-man team of Internet visionaries, to a digital marketing powerhouse with offices in three cities, clients across the country, and a team of 100+ digital experts, we have stayed true to our core values. Our client-first philosophy fuels our passion for pushing the limits to take our clients' digital strategy to the next level.https://www.clickheredigital.com

Founded in 1993
Baton Rouge, Louisiana, USA
145 employees (81 in marketing)

Traffic Signals

Monthly Visitors
8.1K
Traffic Source Mix
Search
48.5%
Direct
36.2%
Referral
8.1%
Social
5.6%
Paid
1.4%

Headcount Trend

Current headcount: ~145

Marketing Team

Marketing Team Size
72 (50% of company)
Median Career Experience
6 years
Median Tenure
2.9 years

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity