Lead execution and optimization of programmatic advertising campaigns on retail media platforms, including Amazon DSP and The Trade Desk. Support full-funnel retail strategies that align with other media and marketing tactics, achieving goals across awareness, consideration, and conversion stages. Collaborate with cross-functional teams (e.g., search, shopper marketing, sales) to ensure campaign integration within retail marketplaces. Steward our Harvest Group values in delivering excellence to the brands we partner with across the business. Monitor campaign performance and leverage advanced retailer analytics tools like Amazon Marketing Cloud (AMC) to synthesize insights and recommendations. Activate custom audiences and refine audience strategies using first-party and clean room data. Contribute to media plan development, pacing, and in-flight adjustments with a commerce-first mindset. Assist in maintaining strong relationships with retail platforms and vendor partners. Stay current on retail media trends, retailer-specific advertising opportunities, and evolving platform capabilities.