Senior Program Officer, Earned Media and Leadership Voice

District of Columbia, USA (On-site)

$190K/yr – $286K/yrSenior LevelFull time

Posted 19 hrs ago

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Job Summary

Own and execute USP earned media strategy and executive communications, building relationships with reporters, shaping public narratives, and coordinating with the central Communications division to advance leadership priorities.

  • Lead media engagement and strategy
  • Develop executive communications and media readiness
  • Coordinate with central Communications and monitor impact

Job Description

Responsibilities

  • Lead proactive and reactive media engagement for USP, coordinating with the foundation’s central Communications division on media inquiries and developing pitches that advance USP’s strategic priorities across trade, political, best-in-class, and local media outlets.
  • Build and sustain relationships with reporters, editors, and influential voices covering education, workforce, and technology — cultivating a media network that expands USP’s reach and credibility over time.
  • Develop and implement earned media strategies for USP announcements, research releases, and field moments, translating sophisticated programmatic content into compelling narratives for diverse public audiences.
  • Lead USP President voice activities, including identifying and staffing conference appearances and learning trips, developing public remarks, creating written content such as blog posts, op-eds, and social media content, and leading the editorial process for USP leadership’s public-facing communications.
  • Provide voice support for the USP Chief of Staff and U.S. Leadership Team, including content development for LinkedIn channels, briefing materials, and preparation for media and public appearances.
  • Provide media training and strategic communications counsel to USP colleagues preparing for interviews, public speaking engagements, or other external visibility opportunities.
  • Lead media analysis work for USP, establishing earned media goals and benchmarks, tracking coverage trends, and synthesizing insights to advise communications strategy and report progress to leadership.
  • Maintain and grow USP’s network of champions — working with colleagues to identify practitioners, researchers, and advocates whose voices amplify USP’s priorities — tracking engagements and identifying opportunities to deploy them strategically across media channels and public venues.
  • Own the USP grantee communications inbox, monitor for potential reputational risks, and take action or escalate as appropriate in coordination with team leadership and the central Communications division.
  • Own the USP daily clips process, including curation, synthesis, and distribution of relevant media coverage to USP leadership and colleagues, applying a clear and influential communication lens to make the information actionable.

Requirements

  • An advanced degree or equivalent proven experience.
  • Significant experience in public relations, earned media, or strategic communications, with a track record of successfully placing stories and leading media relationships across a range of publication types, including trade outlets, political media, and premier national outlets.
  • Significant experience developing and leading executive-level communications, including preparing public remarks, briefing materials, and staffing principals for media interviews and public appearances.
  • Extensive knowledge of the U.S. education landscape, including salient policy issues, influential media storylines, and key audiences such as district and state leaders, higher education institutional leaders, and federal policymakers.
  • Significant experience designing and implementing earned media strategies for complex organizations, including running proactive pitches, reactive media inquiries, and reputational risk communications.
  • Experience leading communications agencies and vendors, including contract management and oversight of deliverables.
  • Deep knowledge of media analysis methods and tools, including establishing benchmarks, tracking coverage trends, and translating insights into actionable communications strategy.
  • Experience working in a matrixed environment and coordinating cross-functionally with internal and external partners to align on messaging, strategy, and priorities.
  • Must have unrestricted work authorization in the country where this position is located. The Foundation does not provide immigration-related sponsorship for this role.

Benefits

  • We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities.
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