Senior Product Planner

Bothell, WA (Unknown)

$143K/yr – $177K/yrSenior Level8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns the end-to-end product strategy for clinically oriented devices by turning voice-of-customer insights into a roadmap, guiding market research, usability, and cross-functional development to differentiate in regulated markets.

  • Own growth and roadmap decisions by integrating VOC insights, KOL feedback, and industry trends.
  • Collaborate across design thinking and BioDesign teams to convert opportunities into validated concepts and business cases.
  • Partner with commercial leaders to plan launches and pricing while tracking post-launch performance.

Job Description

Responsibilities

  • Develop strong understanding of clinical unmet needs through voice-of-the-customer analyses and Key Opinion Leader (KOL) relationships
  • Lead market research, monitor trend and competitive activity, and industry developments
  • Provide ongoing input into the product line strategic vision, including growth strategy and product roadmap
  • Actively collaborate on innovation teams using Design Thinking and BioDesign methodologies
  • Identify and define new product opportunities in core and adjacent markets
  • Ensure products address most important requirements to facilitate marketplace differentiation
  • Create robust business cases for products collaborating with commercial leaders around the world
  • Ensure seamless integration with cross-functional teams to set schedule, scope, and costs at each Product Development Process stage gate
  • In collaboration with Human Factors Engineering, lead formative usability testing throughout concept and development
  • Ensure all elements of the product, including the product structure, packaging, labeling, service, and warranty support user and stakeholder needs

Requirements

  • Bachelor’s degree in relevant field; MBA preferred
  • 8+ years of product planning, product management, or relevant experience; experience in embedded software or AI/ML product planning strongly preferred
  • Strong experience in product development, product launch, pricing strategy, and competitive positioning
  • Highly effective at development and execution of product strategy and growth initiatives
  • Proven organizational, planning and project/product management skills
  • Excellent problem solving and decision-making skills
  • Strong experience in a regulated industry, preferably Medical Devices
  • Experience defining software market requirements, user workflows, and acceptance criteria for embedded or connected medical device software (SaMD/SiMD experience a plus)
  • Demonstrated experience planning and launching AI or machine learning features in a clinical or regulated environment, including working with data science teams on model development, validation, and post-market monitoring
  • Familiarity with electronic healthcare connectivity standards and digital health integration (e.g., HL7, FHIR, DICOM, or hospital network architecture)
  • Knowledge of clinical applications and hospital economics across global geographies; familiarity with electronic health record (EHR) connectivity, interoperability standards (HL7/FHIR), and hospital economics across global geographies
  • Strong analytics and demonstrated ability to create business models and forecasts
  • Strong leadership potential
  • Experience working with embedded software and firmware engineering teams; familiarity with agile and hardware/software co-development processes
  • Collaborator and team player with a positive attitude
  • Excellent verbal, written and presentation skills
  • 20-25% domestic and international travel is required

Nice To Have

  • MBA preferred

Benefits

Verathon logo

Verathon

Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care and become the market leader in each are bladder volume measurement and airway management. The company’s BladderScan portable ultrasound and GlideScope video laryngoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, and has international subsidiaries in Canada, Europe, and Asia. For more information, please visit www.verathon.com.

Founded in 1984
Bothell, Washington, USA
767 employees (13 in marketing)

Traffic Signals

Monthly Visitors
34.8K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
42%
Direct
42.6%
Referral
5.8%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~768

Marketing Team

Marketing Team Size
13 (2% of company)

Recent News