Responsibilities

• Develop and execute go-to-market strategies for BDR's products and service offerings
• Create product positioning, messaging frameworks, and value propositions that resonate with target audiences
• Plan and manage product marketing campaigns across email, digital, social media, paid advertising, and event channels
• Coordinate and lead all marketing activities related to new product and service launches
• Develop and maintain sales enablement materials, including one-sheets, presentations, case studies, FAQs, flyers, and sales decks
• Partner with sales, coaching, product, and leadership teams to ensure alignment and successful market adoption
• Monitor campaign performance, analyze results, and optimize future marketing efforts based on data-driven insights
• Maintain and organize BDR's product marketing content library and resource hub
• Translate complex products and services into clear, benefit-focused messaging
• Support internal product education and training initiatives for sales and operational teams

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of marketing experience, including at least 2 years focused on product marketing, content strategy, or go-to-market execution
• Demonstrated success developing product positioning, messaging frameworks, and sales enablement materials across multiple product lines
• Experience planning and executing integrated marketing campaigns
• Familiarity with CRM and marketing automation platforms, preferably HubSpot
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills
• Experience marketing to home service, trades, B2B, or professional services industries is strongly preferred
• Strong analytical mindset with the ability to measure campaign performance and communicate results
• Self-motivated, collaborative, and adaptable in a fast-changing environment

Benefits

• Full benefits package including 401(k) with employer 3% match, medical insurance with minimal employee contribution and HRA, supplemental insurance options, Employee Assistance Program (EAP), employer-paid life insurance and AD&D coverage, PTO accrual, paid holidays, and more.