Responsibilities

• Product Positioning & Messaging : Develop Sheet Metal product positioning and leading messaging that resonates with target customers, ensuring consistent communication across all marketing channels.
• Go-to-Market Strategy : Provide input into the Sheet Metal and Aerospace & Defense GTM Strategy. Create and execute go-to-market product launches and other product-related initiatives.
• Content Creation : Collaborate with Creative Operations and GTM Enablement Specialist to develop marketing materials and collateral that supports product positioning.
• Campaign Management : Support Demand Gen team with campaign positioning, messaging, customer and market insights.
• Sales Enablement : Work closely with the GTM Enablement Specialist to provide the necessary information to build tools and resources, including training materials, sales decks, competitive analysis, and product FAQs, to successfully sell the product.
• Market Research & Analysis : Conduct research to identify target audiences by industry, assess competitor trends, and understand customer needs throughout the product lifecycle.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product management or product marketing.
• Strong understanding of marketing principles, audience segmentation, and product positioning.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to prioritize and manage multiple projects.
• Experience with Sheet Metal or manufacturing materials preferred.
• Proficiency with marketing tools (CRM, email marketing, analytics, etc.
• Willingness to travel to tradeshows and events.
• Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.
• B2B, B2C and/or e-commerce experience highly desired.
• Experience using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue.

Preferred

• Experience with Sheet Metal or manufacturing materials preferred
• B2B, B2C and/or e-commerce experience highly desired
• Knowledge of digital marketing tactics, including SEO, PPC, email marketing, and social media.

Benefits

• We offer a competitive salary + annual bonus opportunity
• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest