Generac Power Systems

Senior Product Marketing Specialist

Sussex, WI (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing execution across Generac’s Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.

  • Own development and refresh of product marketing assets (battlecards, FAQs, sizzle videos, social) across portfolios
  • Must-have: 5 years in marketing with campaign management and cross‑functional delivery
  • Standout: Experience coordinating multi‑team execution with PR, Events, Creative, and leadership

Job Description

Responsibilities
  • Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
  • Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
  • Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities
  • Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership
  • Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
  • Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams
  • Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
  • Execute product-aligned demand generation campaigns for Mobile and Industrial Generator businesses
  • Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns
  • Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution
Responsibilities
    Requirements
    • Bachelor's degree in Marketing, Business, or a related field or relevant experience.
    • 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
    • Experience managing a budget
    • Experience in Microsoft programs and Salesforce Marketing Cloud
    • Experience in B2B and B2C marketing
    • Ability to successfully manage marketing campaigns and achieve measurable results
    • Demonstrated strong organizational and project management skills
    • Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights
    • Excellent written and verbal communication skills
    • Creative thinking and ability to develop innovative marketing strategies
    • Ability to work collaboratively in a team environment and manage multiple projects simultaneously
    Requirements
      Preferred
      • Related Bachelors degree.
      • Previous experience using SAP or equivalent ERP.

      Generac Power Systems

      Generac Power Systems Inc. is a building materials company based out of S45 W29290 Highway 59, Waukesha, Wisconsin, United States.

      Waukesha, Wisconsin, USA
      72 employees

      Headcount Trend

      Current headcount: ~72

      Marketing Team

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