Responsibilities

• Be the voice of the customer to our Product Management by leading voice-of-customer research programs and translate customer insights into product requirements and feature prioritization
• Own inbound product marketing strategy for the tablet portfolio, closely partnering with Product Management to influence product roadmaps through market intelligence and customer insights
• Define product positioning and messaging frameworks that differentiate our tablets and resonate with target customer segments
• Conduct competitive analysis and market segmentation to identify opportunities and inform product strategy
• Partner with Product Management on product definition, working backwards from customer needs to shape product experiences
• Develop business cases and market opportunity assessments to support investment decisions and product planning
• Collaborate with cross-functional teams including Design, Engineering, Customer Research, Marketing and Sales to ensure customer-centric product development
• Support go-to-market planning by providing strategic product insights and positioning guidance to outbound marketing teams

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Compensation

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
• USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually

How to apply

• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• Learn more about our benefits at https://amazon.jobs/en/benefits.

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