Senior Product Marketing Manager at ProVation | USA | $137K/yr – $229K/yr

ProVation

Senior Product Marketing Manager

USA (Remote)

$137K/yr – $229K/yrSenior Level8+ years exp

Posted 4 months ago

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Job Summary

Drive product marketing for Provation by shaping go-to-market, messaging, and cross-functional alignment across SaaS/healthcare tech.

Own a repeatable GTM framework and product launches with sales enablement.
Must-have: 8-12 years in product marketing for SaaS/healthcare tech.
Standout: Deep experience translating complex healthcare tech into customer-centric messaging.

Job Description

Responsibilities

Go-to-Market Strategy: Develop and execute product marketing strategies aligned with business objectives
Lead product launches and cross-functional initiatives
Messaging & Positioning: Create compelling messaging for target personas and market segments
Translate complex technical concepts into customer-centric language
Partner with sales to develop enablement tools and training materials
Support sales teams with value propositions and competitive insights
Market & Competitive Intelligence: Conduct market research and competitive analysis
Use insights to inform product strategy and differentiation
Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech — and translate insights into actionable implications for Product, Sales, and the Executive Team.
Cross-Functional Collaboration: Work closely with product, sales, and customer success teams

Requirements

Bachelor’s Degree in relevant field
8-12 years of relevant work experience
Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
Proven experience in product marketing within a SaaS or healthcare technology environment
Strong communication and storytelling skills
Ability to translate complex technical concepts into customer-centric messaging
Experience collaborating with cross-functional teams
Analytical mindset with ability to derive insights from data
Ability to travel 15-20%
Role requires understanding of healthcare industry and product marketing in SaaS/healthcare tech

Preferred

MBA or advanced degree is a plus
Familiarity with HIPAA, HL7, and healthcare compliance standards
Experience with CRM and marketing automation tools
Knowledge of buyer personas and customer journey mapping

ProVation

3.3 Glassdoor

Provation is revolutionizing the way clinicians and care teams around the world work together to deliver quality healthcare for all. From pre-procedure patient intake to post-procedure follow-up, and everything in between, Provation’s data-driven solutions are proven to improve clinical workflows, staff satisfaction, and the patient experience.As the leading provider of integrated procedure documentation and workflow automation solutions, Provation is trusted globally in more than 5,000 hospitals, ambulatory surgery centers (ASCs), anesthesia groups, and medical offices, including nearly all of the Best Hospitals in the United States.In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare.For information on career opportunities, please visit https://careers.fortive.com/provation/

Founded in 1994

Minneapolis, Minnesota, USA

322 employees (12 in marketing)

www.provationmedical.com

61% recommend to a friend

86% CEO approval