Responsibilities

• Portfolio Positioning & Messaging — Own Elastic's portfolio-level positioning and messaging — the architecture that spans search, observability, and security and makes the whole greater than the sum of its parts.
• Develop and maintain the master message platform: the POV, proof points, and category language that PR, AR, sales, and the broader marketing organization draw from.
• Partner with product marketing, analyst relations, and PR to ensure Elastic's category framing is consistent from analyst briefings to press pitches to sales conversations.
• Go-to-Market Execution — Lead the go-to-market narrative for major platform moments — launches, announcements, and strategic pivots — ensuring every asset, audience, and channel touchpoint tells a coherent and compelling story.
• Serve as the primary operational driver of the Portfolio Product Marketing team: own the editorial calendar, manage cross-functional workstreams, and move projects from brief to delivery with pace and precision.
• Partner with demand generation to ensure campaigns are anchored in the right portfolio narrative and carry a creative standard that builds brand alongside pipeline.
• Develop sales enablement materials — narratives, positioning frameworks, competitive guides — that give the field the story and the tools to win.
• Storytelling & Creative — Build and own the portfolio-level story: origin, differentiation, vision, and the human context that makes Elastic's platform feel distinct and worth choosing.
• Reimagine customer stories from metric summaries into genuine narratives — the kind that make other organizations want what those customers have.
• Develop thought leadership content and executive POV that earns attention from technical decision-makers and executives and earns Elastic a seat in conversations it is not yet part of.

Requirements

• 8+ years of product marketing experience in B2B technology, with meaningful time at the platform or portfolio level — you have owned a platform narrative, not just supported one
• A demonstrable track record of building positioning and messaging that changed how a market described a company or a category
• Exceptional storytelling ability — on paper, on stage, and in the room — with a portfolio of work that shows both strategic rigor and creative ambition (candidates will be asked to submit a portfolio / examples of past work)
• Proven ability to work directly with executive leadership: developing their POV, preparing them for high-stakes engagements, and holding your own in senior-level conversations
• Strong cross-functional operating instincts — you know how to build influence without authority and how to move fast through organizations that are complex
• Deep fluency in data, search, AI, and enterprise technology — you understand what customers are building with these tools and why it matters at a business level
• An execution-first orientation: you are the person who makes things happen, not the person who documents the plan and waits for others to act

Preferred

• Building or contributing to a brand narrative or messaging platform from the ground up
• Working in or alongside a creative strategy, brand, or corporate communications function
• Developing keynote narratives or executive presentation content for large-scale industry events
• Competitive strategy or analyst relations in enterprise infrastructure, data, or security markets

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
• Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion