Senior Product Marketing Manager at Origin | Boston, MA

Origin

Senior Product Marketing Manager

Boston, MA (On-site)

Salary Not AvailableSenior Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive product marketing for Origin features with end-to-end GTM, lifecycle, and cross-channel activation.

Define GTM strategy and coordinate launches for new features
Must-have: 5–8+ years in product marketing, fintech preferred
Standout: Strong cross-functional collaboration with Product/Engineering and data-driven optimization

Job Description

Responsibilities

Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release
Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact
Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR
Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time

Requirements

5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products

Benefits

Healthcare
Wellness stipend
Mental wellness program
Unlimited access to financial planning
Life insurance for USA-based Originals
Unlimited DPTO
Flexible hours (Core hours: 9 AM to 5 PM local time)
Paid Parental Leave
Parenthood and fertility assistance
Monthly co-working membership reimbursement
English tutoring stipend for International Originals
Build your home office one-time stipend
Pick your setup (Apple, Windows) and accessories

Origin

3.8 Glassdoor

Origin is your personal AI financial advisor. With Origin, you can track your spending, investments, and net worth, and optimize your financial future—all in one place. Connect your accounts to see everything in a single view, with transactions automatically categorized, and ask our Advisor anything about your money for personalized, real-time answers rooted in your own data.Origin supports both individuals and workplaces. Employers bring Origin to their teams to improve financial health with the same all-in-one platform, global coverage in more than seventy countries, support in more than seventy languages, and access to financial professionals. This helps people make better decisions, reduce stress, and get more value from the benefits they already have.Origin is led by repeat founders and backed by leading venture firms including Founders Fund, Felicis, and General Catalyst. We’re growing quickly and looking for passionate people to join our global team.

Founded in 2018

Boston, Massachusetts, USA

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