Responsibilities

• Lead market analysis efforts to translate complex, data-driven market insights into clear recommendations for product strategy, roadmap prioritization, and investment decisions.
• Build and maintain a continuous marketing intelligence view of the market, including competitor messaging and moves, buyer needs, win/loss analysis, and adjacent solutions, to inform product and GTM decisions.
• Own and drive the end-to-end go-to-market strategy for new product launches and major releases within the Orchestration, Digital Automation or Business Process Automation industry, defining objectives, target segments, positioning, and key offers.
• Partner with product, sales, and revenue teams to design integrated launch and campaign plans that drive awareness, pipeline, adoption, and expansion.
• Define success metrics and analyze performance post-launch to refine GTM motions and inform future campaigns.
• Develop differentiated messaging and positioning grounded in market, competitive, and customer insight, clearly articulating value, outcomes, and use cases for each target segment.
• Create and maintain core narrative assets (value propositions, pitch decks, battlecards, solution one-pagers) that enable sales, partners, and customer-facing teams.
• Test, validate, and iterate messaging through adoption, pipeline influence, customer conversations, field feedback, and expansion to ensure relevance and impact over time.

Requirements

• 6-8+ years of product marketing or product management at a B2B technology company
• Experience in B2B, sales-led motions
• Bachelor's degree is required

Nice To Have

• SaaS and/or Process Management experience preferred
• Experience with Platform, Solution and Product portfolios preferred

Benefits

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community
• View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf