Go-to-Market Leadership

• Develop, lead, and execute comprehensive go-to-market strategies for Medit Aligners and Medit Ortho Suite releases, enhancements, and workflows.
• Build launch plans including positioning, messaging, segmentation, value propositions, channel strategy, timelines, and launch metrics.
• Coordinate launch readiness across cross-functional teams to ensure alignment and timely execution.

Downstream Marketing Execution

• Own downstream marketing for the orthodontics portfolio, including messaging frameworks, content strategy, campaign development, and field enablement.
• Translate product capabilities and clinical workflows into compelling market-facing materials and adoption programs.
• Support and execute integrated marketing campaigns, webinars, promotions, and demand-generation activities to drive utilization.

Business Sector Ownership

• Serve as the commercial lead for the orthodontic segment, with responsibility for portfolio performance, adoption metrics, and revenue impact.
• Analyze market trends, product usage data, segment performance, and customer feedback to identify opportunities and risks.
• Partner with leadership to recommend packaging, pricing input, promotions, and commercial programs that support segment growth.

Voice of Customer & Market Insights

• Conduct ongoing customer research and interviews to understand orthodontic workflows, needs, and barriers to adoption.
• Translate customer and market insights into actionable recommendations for messaging, GTM strategy, and product roadmap discussions.
• Maintain up-to-date competitive intelligence and equip Sales with clear competitive positioning and response guidance.

Sales Enablement

• Develop sales tools including pitch decks, sell sheets, workflow diagrams, FAQs, competitive comparisons, and objection-handling resources.
• Train Sales, Customer Success, and channel partners on product positioning, workflow benefits, differentiators, and launch updates.
• Align with Clinical Education to support consistent messaging in course content, webinars, and training programs.

Product Launch & Lifecycle Support

• Lead the execution of orthodontic product commercialization, ensuring clear internal communication, asset delivery, and field readiness.
• Coordinate the development of supporting materials such as website copy, brochures, videos, email sequences, and KOL content.
• Track launch performance and recommend improvements to drive adoption and customer satisfaction.

KOL & Clinical Collaboration

• Support partnerships with orthodontic KOLs for product feedback, content creation, launch amplification, and case studies.
• Translate clinical insights into customer-ready messaging, assets, and workflow demonstrations.
• Collaborate with internal KOL and Clinical teams on webinars, education programs, and market engagement initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–7 years of product marketing experience within dental, orthodontics, medical device, software, or related industry.
• Demonstrated experience leading downstream marketing and go-to-market execution for a product or portfolio.
• Strong ability to translate technical and clinical information into differentiated messaging.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Proven project management skills with the ability to manage multiple initiatives.

Nice To Have

• Experience within orthodontics, aligners, digital dentistry, or dental software strongly preferred.
• Experience working with KOLs, clinical educators, and regional sales teams.
• Familiarity with CRM systems, analytics tools, and marketing automation platforms.